Welcome to the blog. I’m Rachel, content creator and founder of Behind the Gram blog. For as long as I can remember, I have been passionate about the social media community and the growing presence of influencers online.
In today’s day and age, numerous companies are looking towards influencers to fulfill their marketing and advertising strategies, and it is through the development of the influencer world that I landed my job as the Influencer Manager at Luxy Hair.
Through influencer management, it was a refreshing experience as I connected with influencers on a personal level and was given the opportunity to understand the depth behind each and every one of them.
From an outside lens, there are barriers between influencers and their audience as they are only perceived through stories shared online. More often than not, negative assumptions are made about influencers further blurring the lines between fact and fiction. However, it is what’s under the surface that followers may never get the chance to see. It is my mission to bring their stories to the forefront.
Behind the Gram Blog sheds light on influencers from multiple industries (fashion, beauty, lifestyle, food, business, travel and many more) via interviews. These interviews reveal the raw side of online personalities assisting readers in understanding we are more alike than different. After all, we are all human.